The latest report by IMARC Group, “India Male Innerwear Market Size, Share, Trends and Forecast by Type, Distribution Channel, and Region, 2025-2033”, offers a comprehensive analysis of the India Male Innerwear Market. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

The India male innerwear market size reached USD 10.20 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.30 Billion by 2033, exhibiting a growth rate (CAGR) of 4.80% during 2025-2033.

India male innerwear Market Overview

The men's underwear market in India is seeing rapid growth. This trend is driven by more city living and changing lifestyles. Men, regardless of their income, now focus more on comfort, how underwear looks, and brand name when making a choice. As a result, both Indian and international companies are expanding their stores across both big cities and smaller towns. The market benefits from advancements in fabric technology and an increase in retail locations, making these products more accessible. With the merging of online and physical stores, the market is swiftly adapting to consumer demands. This growth positions the men's underwear sector as one of the fastest expanding areas within India's clothing industry.

Base Year: 2024

Forecast Years: 2025–2033

Historical Years: 2019–2024

Market Size (2024): USD 10.20 Billion

Market Forecast (2033): USD 16.30 Billion

Growth Rate (2025–2033): 4.80% CAGR

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India male innerwear Market Trends & Drivers

The major trend of today is premiumization, in which Indian men look for premium-quality innerwear with stylish designs and sophisticated fits. They are inspired by international fashion and want innerwear that is both stylish and functional. Latest products tend to include seamless stitching, odor-controlling materials, and eco-friendly fabrics. Influencer marketing and brand partnerships are increasing consumer awareness. Online purchase provides personalized experiences, while physical stores prioritize personal service. The shifts are transforming innerwear design and consumption in India, making it more fashionable.

With greater disposable income, Indian men can indulge in a range of fashionable and comfortable innerwear. A growing youth population and higher grooming awareness fuel demand for branded products. Online platforms provide convenient access to product catalogs, size charts, and reviews, making innerwear shopping easier. International brands enter the Indian market through partnerships and online stores, increasing quality levels. Domestic brands retaliate with innovation and competitive pricing to keep consumers interested. These forces are propelling sustainable growth in the sector.

India Male Innerwear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the region/country level for 2025-2033. Our report has categorized the market based on type and distribution channel.

Type Insights:

• Top Innerwear

• Bottom Innerwear

• Shapewear

Distribution Channel Insights:

• Online Sales

• Hyper/Supermarket

• Specialty Stores

• Others

Regional Insights:

• North India

• South India

• East India

• West India

India Male Innerwear Market News:

February 2025: Lux Industries has launched Lux Nitro, a new men's innerwear brand. This is their first new offering in 22 years. Lux Nitro is known for its high-quality material and trendy design, appealing to modern buyers who seek both style and comfort. This introduction could strengthen the Indian men's innerwear market.

January 2025: Athena, a French innerwear brand, has entered the Indian market by joining hands with Reliance Delta. They offer products made with innovative fabrics and modern designs. These items combine French technology with the tastes of Indian consumers, providing better quality and more options for men's innerwear in the country.

September 2024: Page Industries, the exclusive licensee for Jockey in India, is expanding in the men's innerwear sector. They launched a "Nothing Fits Better" campaign aimed at the younger audience. With collections like NYC, USA Originals, POP, and MOVE, featuring bold patterns and vibrant colors, they are attracting Gen Z customers.

August 2024: Tessuti has introduced a new line of sustainable men's innerwear in India. This collection prioritizes eco-friendly materials and high-end comfort, catering to the rising demand for sustainable and quality products in the market.

Key highlights of the Report:

1. Market Performance (2019-2024)

2. Market Outlook (2025-2033)

3. COVID-19 Impact on the Market

4. Porter's Five Forces Analysis

5. Strategic Recommendations

6. Historical, Current and Future Market Trends

7. Market Drivers and Success Factors

8. SWOT Analysis

9. Structure of the Market

10. Value Chain Analysis

11. Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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